digital marketing syllabus

Module 1: Beginning of Digital marketing Syllabus

In this module, you will gain foundational knowledge about digital marketing in India, including internet marketing methodologies and the distinctions between traditional, inbound, and outbound marketing.

• Tools to create Buyer Persona

Module 2 – Competitor and Website Analysis

Learn to identify and analyze your competitors’ digital marketing efforts.

• Different ways to conduct competitor research
• Competitor Research Tools
• Website Analysis Tools
• Unique Selling Proposition – Checklist Download

Module 3 – Market Research & Niche Potential

Learn market research its tools. Techniques and how to gather feedback, responses from your Questionaire and survey

• Tools to perform Market Research

Module 4 – Web creation and Development

Creating a WordPress website from scratch to serve as an online business card is a great way to establish an online presence

• Tools to create lead magnets for your business site
• Website Speed Improvement Tools

Module 5 – Email Marketing

Understand the basics and metrics of email marketing, including tools and methods to nurture leads.

• Landing Page builder tools
• BONUS: Email Marketing Certification Course

Module 6 – Content Creation and Promotion

Discover current trends and strategies in content marketing, content mapping, and writing for various platforms.

• Copywriting Tools to speed up the process
• Templates to write great headlines

Module 7 – Search Engine Optimization (SEO)

• Bonus: SEO Strategy
• Bonus: SEO Reporting
• Link Building Tools
• Keyword Research Tools
• Backlink Analysis Tools
• Technical SEO Tools
• BONUS: Grey Hat Methods to rank higher on Google SERPs

Module 8 – Social Media Marketing, Optimization & Advertising

Learn how to build Online Presence using Social Media,its tools for Scheduling your post and increase engagement and brand awareness

• Platform-Specific Tools and Checklists

Module 9 – PPC Google Ads Campaign Management, Optimization, and Reporting

Mastering paid advertising, particularly with Google Ads, and different ad formats on how to optimize ROI

Module 10 – Advertising with Bing

learn bing ads and how to rank your brand in bing using microsoft ads platform

Module 11 – Mobile Marketing (SMS Marketing)

Promoting your products or services through mobile and SMS marketing offers a direct and personal way to reach your audience. By leveraging the right methods and targeting techniques, you can create impactful campaigns that resonate with users based on their interests and demographics.

• 30+ Resources for Mobile and SMS Marketing

Module 12 – GEO Marketing

learn the verification process of creating A GMB Profile and how to optimize it as to increase your reviews and rankings

• Google My Business Checklist download

Module 13 – YouTube Video Marketing & Advertising

Learn from basic to advance the Fundamentals of youtube to go viral and increase your views and subscribers so as to enroll in youtube partner program

• Important YouTube Video Marketing Tools and Resources

Module 14 – Website Data Analytics

Learn to use Google Analytics and other tools to measure the effectiveness of your marketing efforts.

• Google Analytics Tool Checklist
• Web Analytics Tools

Module 15 – Affiliate Marketing

Learn affiliate marketing from zero to hero and how to promote your affiliate Link

Module 16 – Blogging

Learn Blogging to Eran Money Online by Generating Huge Amount of traffic

Module 17 – Freelancing

Leverage Freelancing as your passive Income source take Projects Online

Module 18 – Google AdSense

Understand how to earn money by placing ads on your website using Google AdSense.

Module 19 – Lead Generation Mechanism

Learn to Generate Leads online For Your Business using B2B Lead Generation Strategies

Module 20 – Google Analytics

Analyze the Medium,Source,Refferals Coming From Various countries and Analyze it

Module 21 – App Marketing & Development

Create unique mobile applications for various devices learn on how to promote your app

Module 22 – Online Reputation Management

Build Your Online Good will and enhance it by Learning ORM Step By Step so as to save your brand from destroying

Module 23 – Copywriting

Learn the the ART of Selling Digital Product and the AIDA Formula Of Copywriting

Module 24-Native Advertising

Grasp the basics of native Advertising and different ad formats

Module 26 – Facebook Ads

Certainly! Creating targeted Facebook ads in a unique and engaging manner involves not only leveraging user demographics and profile information but also crafting ads that stand out and resonate deeply with your audience.

Module 26 – Influencer Marketing

Reach Your Audience Through Contacting Influencers

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Module 27: Assessments and Quizzes

This module is designed to help students reassess and monitor their progress.